CONSTRUCTION OF REALITY ASSIGNMENT
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| CORRUPT LEISURE TRIP ADVERTISING AND MARKETING Shanghai bans "corruption tour" advertisementsPosted by Jeremy Goldkorn on Monday, October 23, 2006 at 8:55 AM Many concerned local citizens complained to the district Bureau of Industry and Commence, and the company was forced to stop running the ads. I strongly believe and agree with the local citizens that the ads were negative and have brought many negative feedbacks from people and also the ads has lost the trust from people. The "corruption tour" advertisements were negative because they showed, in their ads, people relaxing, having fun and enjoying while viewing beautiful places in China, which was clearly not what it actually seemed to be in reality. The "corruption Tour" advertisements tricked people by making them think that the travelling destination is as beautiful and as nice as in the travel brochures and on TV. The advertisements presented an illustration of what the trips may be like, not what the trips were real in reality. I feel the same way as other local citizens because, the advertisements of this "corruption tour" were all lies and was not even close to the real trip. (I did not go to this tour, but I can sense it that it was all fake from what I read and heard from others) Therefore, This media text is a construction of reality and I feel that this media text was a negative from my point of view and also from interpretations of local citizens. |
It sounds like a "corruption tour" is not necessarily meant to be enjoyable - it's meant to expose how corruption has made some people rich at the expense of others.
ReplyDeleteI can see how local citizens would disapprove of these tours - they construct their community as being full of corruption.
What are some of the implicit messages in the advertising for these tours? In the tours themselves? This idea could be expanded upon.